Umrah pilgrimage marketing in Uzbekistan and the CIS
An Uzbekistan-based company offering Umrah pilgrimage packages priced at $1,600–$2,100. A competitive, low-trust market with an older audience and a long decision cycle.
Before we started
The target audience was limited by both geography — primarily Tashkent — and purchasing power. The market was highly competitive, with aggressive price undercutting and low trust in service providers. An additional challenge was the older audience and a long decision-making cycle.
What we did
- Launched Facebook campaigns across 3 ad accounts to scale reach
- Built a trust-focused funnel, with creatives that clearly presented pricing, itinerary details and contact information
- Simplified the conversion path by sending prospects straight to messaging apps and phone calls
- Continuously optimized audiences and creatives based on cost per inquiry
Results
- Average cost per inquiry: $5–$7
- Total ad spend: approximately $7,500
- A consistent flow of leads in a high-ticket, highly competitive niche
- Additional inquiries came through phone calls and Instagram and were not included in the primary campaign reporting
In a low-trust market, clarity sells: price, itinerary, a real person to talk to.
Results depend on the market, offer and how inquiries are handled. We build a forecast for your business after a diagnostic — not by copying someone else’s numbers.
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